By Jacqui Castle

Supply chain issues. Shipping delays. Production bottlenecks. With the myriad of issues surrounding the eCommerce industry right now, shopping locally never looked so good. The holidays are coming up quickly, and supporting WNC’s consignment businesses offers a way to stretch your money further and scout out
one-of-a-kind gifts for everyone on your list, including yourself!

“I think the store offers a lot of inspiration, delight, and fun for anyone who loves to treasure hunt,” says Ayelet Marom, owner of Clothes Encounters on Merrimon Avenue.

Clothes Encounters has been a staple in the community for decades. Since Marom took over as owner in January 2020, she has been working to put her own spin on the shop. She strives to cultivate a place where locals feel at home, and visitors feel invited to come in, browse, and get a taste of Asheville. Customers have remarked to Marom that shopping at her store feels like going to their best friend’s closet. 

“It’s a place where people come on their lunch break just to walk around and think,” Marom says, expressing how honored she felt when locals choose to spend their downtime with her. Marom remembers what it was like to have young kids and have those places she would go just to get some time to herself. She loves that for some people, Clothes Encounters provides that. 

The connections that Marom has formed with her customers, and the interactions that come with running Clothes Encounters, have been her favorite parts of the job. “I love seeing the joy on people’s faces when they find something truly special.”

Marom has noticed that when her customers can get out and safely shop, they embrace the opportunity to do things in person again. “People are looking more to actually feel and try on clothes, as opposed to ordering online.” 

Customers can always expect to find fresh treasures at Clothes Encounters, with the inventory changing regularly. “I really take pride in fashion, and I have past experience in the fashion world as a makeup artist,” Marom said. “I grew up in Toronto, and I worked with a lot of designers.”

Marom frequently travels throughout the state to find unique items to bring to the store. Through her past experience in fashion, she will sometimes have people send her clothing and accessories that they think would be a good fit. “I have consigners that have been around for years and years that actually send me packages from New York and Los Angeles,” says Marom.

When asked if she noticed any fashion trends in the consignment world, Marom mentioned that sequins and sparkles are big again! She also sees a lot of faux furs, vintage wool, unique jackets, and maxi dresses this time of year.